Building Legacy.
Empowering Growth.
GIETO GROUP identifies, acquires, and scales high-potential ventures across E-commerce, Lifestyle, and Technology sectors.
View Portfolio →Our Portfolio
Ventures built for impact.
Kamado Kings
Premium ceramic BBQ grills and outdoor cooking accessories defining modern alfresco dining.
Visit WebsiteDesko
Ergonomic workspace solutions specializing in height-adjustable standing desks for the modern professional.
Visit WebsiteLeno Pergola
High-end aluminum pergolas and verandas designed to transform outdoor living spaces.
Visit WebsiteSpartAI
Next-generation AI-powered nutrition and fitness tracking for personalized health optimization.
Launch 2025Who We Are
Strategic capital meets operational excellence.
Founded in 2019, GIETO GROUP is a UK-based private investment holding company focused on building a diverse portfolio of market-leading brands. We don’t just invest; we partner, operate, and elevate.
Our philosophy is rooted in long-term value creation. By leveraging deep operational expertise in e-commerce, supply chain, and digital transformation, we turn promising concepts into category leaders. From premium outdoor living to cutting-edge AI health tech, our ventures share a common DNA: quality, innovation, and customer obsession.
Vision
To define the future of lifestyle and technology through sustainable, scalable ventures.
Strategy
Data-driven acquisition, brand elevation, and technological integration.
“We build companies that stand the test of time. Our focus is not just on the next quarter, but on the next decade.”